What PS means and How to use it correctly in your email
What Is the Meaning of PS?
PS stands for postscript. It comes from the Latin ‘postscriptum’, which literally means “written after.” A postscript is an additional thought added to letters (and sometimes other documents) that comes after it has been completed.
Here’s a tip: People wonder—does the PS come before or after the signature? Since a postscript is an addition that comes after a letter is completed, it should always follow the signature.
In the days of handwritten and typed letters, we often found ourselves remembering something we wanted to include only after we’d signed off. That’s where a PS came in handy. It’s also often used for effect to add a clever or funny afterthought. It can be added for emphasis, or even as an argumentative “So there!” It’s a tool still used in direct and email marketing, which we’ll talk about in a moment.
The P.S. is the most charming part of a letter. It’s the wink you give as you walk away.
How to Punctuate and Format PS
Should PS be capitalized? How is it abbreviated; with (P.S.) or without (PS) periods? Should you use any trailing punctuation? Surprisingly, there are no hard and fast answers to these questions.
The Cambridge Dictionary suggests that PS is the proper format in British English.
PS Don’t forget to let the cat in before you go to bed.
The Cambridge Dictionary also says that P.S. (with periods after each letter) is the American English format. Indeed, you’ll often find it abbreviated as such in the US. But The Chicago Manual of Style favours PS, without the periods.
The verdict? Usage varies, and PS doesn’t factor into most style guides. The safest bet is to capitalize the P and S (use periods after each letter if that’s your preference), and leave out any trailing punctuation.
PS in Email
PS once saved us from having to edit or rewrite an entire letter just to include an important afterthought. But email allows us to go back and edit before sending. Technically, we could avoid the use of PS altogether in electronic communication. But should we?
Not really. PS is still useful for effect, and it’s a great way to get a specific point noticed. Although the Internet has made us a culture of skimmers rather than people who read things like email word-for-word, we tend to notice what’s at the beginning and end of a text. Can you think of a time when you didn’t read the PS in an email you cared enough about to open?
Including a PS has long been a direct mail marketing strategy. Statistics once showed that as many as 79 percent of people who opened a direct mail letter would read the PS first. Although times have changed, email marketers still swear by it as a way to reiterate a call to action, create FOMO, provide some sort of bonus information or offer, or even share a testimonial.